Apple's iPhone 18 Pro arrives four years after the iPhone 14 Pro with major upgrades including larger displays, new design, improved cameras, longer battery life, faster charging, USB-C, and Apple Intelligence support. The iPhone 18 Pro starts at $1,199 for 256GB, $200 more than the iPhone 14 Pro's launch price. For iPhone 14 Pro owners, the accumulated improvements across display, cameras, battery, and connectivity make it a worthwhile upgrade.
Apple hardware VP Tom Marieb discussed the iPhone Duo's design, emphasizing that the matte nano-texture display minimizes crease visibility over time and asking customers to hold the company accountable. He highlighted the extensively engineered hinge, designed for durability and a premium feel across various folded and open positions.
Apple's iPhone 18 Pro, arriving three years after the iPhone 15 Pro, introduces a new A20 Pro chip, variable-aperture camera, smaller Dynamic Island, and significantly improved battery life, with prices starting at $1,199 for 256GB. The upgrade accumulates changes from three generations including larger displays, Camera Control, enhanced cameras, aluminum design, and vapor chamber cooling. For iPhone 15 Pro owners, the camera improvements, battery longevity, and faster charging make it a worthwhile upgrade, particularly for photography and video work.