Apple released the iPhone 18 Pro, iPhone 18 Pro Max, and the new foldable iPhone Duo with the A20 Pro chip, featuring OLED Super Retina XDR displays, 120-Hz ProMotion, and improved thermal design. The iPhone 18 models start at $100 more than last year's Pro models, with the iPhone Duo launching later in October.
Apple's iOS 27 introduces Siri AI, a significantly upgraded voice assistant with on-device generative capabilities, enabling personalized context from user data, real-time screen analysis, native text generation, and deeper app integrations without relying on third-party services like ChatGPT.
Apple unveiled the Apple Watch Series 12 and Ultra 4 with the faster S11 chip, enhanced health sensors, and watchOS 27 featuring improved Siri AI capabilities including real-time transcription and translation. The Series 12 reintroduces a ceramic case option, while the Ultra 4 gains extended 50-hour battery life and expanded wellness tracking features.
Samsung's leaders say the company welcomes Apple's entry into the folding smartphone market and advise that weight management is key to success. Samsung reduced its Galaxy Z Fold8 by 75 grams over seven years through component optimization, achieving 201 grams versus Apple's rumored folding iPhone at 230–241 grams.