Borderlands 4 climbs Steam charts following the September 10 release of Loveless the Hacker, a new DLC Vault Hunter character with cybernetics. The game, which struggled with player retention since launch, now attracts 26,000 concurrent players on Steam—its highest since November 2025—boosted by the character's popularity, a free-to-play weekend, and a 50% discount.
Borderlands 4 releases Version 1.10 update with level cap increased to 70, alongside three new paid DLC packs: Loveless the Hacker vault hunter ($9.99), Story Pack 2 featuring FL4K ($19.99), and Bounty Pack 5 with Amara ($5.99). Previous content from Story Pack 1 and Bounty Pack 2 is now available for separate purchase.
Xbox is hosting a Free Play Days campaign from September 10-13, 2026, offering six games free to try. Game Pass members can play four titles including Borderlands 4 and F1 25, while all players can access Madden NFL 27 and a two-hour Dustborn trial, with discounts available after the event ends.