Apple is testing 14-inch and 16-inch MacBook Pro models with OLED touch displays and macOS 27.1, expected to launch before end of 2026. The premium laptops will feature M5 Pro/Max chips, thinner design, and Dynamic Island, positioning them above standard MacBook Pro lines.
Bloomberg's Mark Gurman reports that Apple is on track to launch new Apple TV and HomePod mini models with Siri AI support this year, along with several other products including a home hub, M6 MacBook Pro, M6 iMac, and OLED iPad mini. Apple typically announces new products in October.
Apple is reverting from its 2016 'Genius Grove' open design back to dedicated Genius Bars under new CEO John Ternus, according to Bloomberg. The bars will feature an all-wood aesthetic and replace video walls in many stores, marking a return to the company's earlier retail support format.
Apple is overhauling its retail strategy under new CEO John Ternus, shifting stores from community gathering spaces toward traditional retail focused on sales. The changes include restoring Genius Bars, removing video walls, and redesigning Avenue sections for online order pickup and workshops, while implementing stricter employee rules.
Apple is redesigning its stores to bring back dedicated Genius Bars, remove large video walls, and create separate pickup and class spaces along store aisles. The shift moves away from former retail chief Angela Ahrendts' vision of stores as public gathering places toward a focus on service, fulfillment, and shopping, with renovations rolling out gradually over several years.
Apple unveiled the iPhone Duo, a $1,999 foldable smartphone with a 7.6-inch display, which Bloomberg Strategist Mark Gurman believes could mainstream the foldable category. The device combines phone portability with a larger screen for gaming, video, and multitasking, launching October 23 after preorders begin October 16. Gurman expects adoption to widen over the next decade as costs decline and Apple expands leasing options.
Bloomberg's Mark Gurman reports that Apple plans to add Face ID and a telephoto lens to the third-generation iPhone Duo by leveraging component miniaturization and AI advances. The current model, launching October 23, features Touch ID and dual rear cameras due to physical space constraints.
Apple is reportedly considering using the Beats brand as a sub-label for lower-priced, experimental products, starting with gaming controllers for iPhone developed over the past year. Rather than carrying Apple branding, these products would allow the company to tap the third-party accessories market without diluting the premium Apple brand image.
Apple is developing gaming controllers for iPhone that may launch under its Beats brand instead of Apple's own label. Two controllers codenamed T6502 and T1057 are in development with dual thumbsticks, shoulder buttons, and D-pads, with Beats executives leading product engineering. A Beats-branded controller could offer more affordable pricing while leveraging overlap between gaming and Beats brand communities.
Bloomberg's Mark Gurman reports that Apple plans to release an 'iPhone Duo Max' with a larger display in the coming years, alongside potential variants like 'Duo SE' or 'Duo Mini'. Gurman explains Apple chose the 'Duo' naming scheme to allow room for future suffixes and expects the iPhone Duo to become the dominant foldable phone due to its software, hardware quality, and durability.
Apple is developing two game controllers for iPhone that will likely be sold under the Beats brand, according to Bloomberg's Mark Gurman. Code references were found in macOS 26.7, and Beats executives are leading the product development. Apple plans to use the Beats subsidiary to keep prices affordable and avoid premium materials typically associated with Apple products.
Apple is developing its own game controllers for iPhone, with two prototypes identified in macOS beta code featuring D-Pad, thumbsticks, haptic motors, and motion controls. The accessory may be branded under Beats to target lower price points, and could also enhance gaming on Apple TV 4K.
Apple is reportedly planning an iPhone 20 for fall 2027 to mark the iPhone's 20th anniversary, potentially skipping the iPhone 19 entirely. The device is expected to feature a major redesign with curved glass elements and an edge-to-edge display, though some leakers dispute whether it will have a true waterfall design versus a visual curved effect.
Apple added customizable Camera app controls to iOS 27 Release Candidate, allowing users to add or remove widget-like controls from a list including Flash, Live Photo, Aspect Ratio, Timer, Exposure, Styles, Filters, Depth Control, Night Mode, Center Stage, File Format, and Shared Library. The feature, reported by Bloomberg's Mark Gurman in May, is now available to all iPhone models running iOS 27 ahead of the public release on September 14.
Bloomberg's Mark Gurman leaked the upcoming color options for Apple's iPhone 18 Pro, iPhone 18 Pro Max, and new foldable iPhone Duo ahead of today's official announcement. The Pro models will come in Black, Light Blue, Burgundy, and Silver, while the iPhone Duo foldable will be available in White and Dark Blue.
Apple has delayed the launch of its camera-equipped AirPods from 2026 to 2027, pushing the product to next year alongside a planned 20th-anniversary iPhone. The high-end earbuds with environmental analysis capabilities were initially expected to ship by year-end but have been removed from Apple's current roadmap. Standard AirPods 5 models will still be announced today.
Mark Gurman reports that iPhone 18 Pro will come in four colors: Black, Light Blue, Silver, and Burgundy, marking the return of black after it was absent from iPhone 17 Pro's three-color lineup.
A leaker demonstrated Apple's upcoming iPhone 18 Pro with an enhanced Dynamic Island supporting three simultaneous Live Activities in iOS 27, requiring the sensor region to shrink from 20.76mm to below 16.67mm. This feature, previously reported by Bloomberg's Mark Gurman, represents the first expansion beyond the two-activity limit since the Dynamic Island's introduction on iPhone 14 Pro.
Apple's foldable iPhone Duo will support the Apple Pencil stylus, according to Bloomberg's Mark Gurman. Previously, Gurman reported that Apple had prototyped a dedicated, shorter Apple Pencil for the device, but the company has now opted for standard Apple Pencil support instead.
Apple is announcing new Apple Watch models with an AI feature that uses the microphone and sensors to generate daily recaps of user activities and conversations without storing audio recordings. The feature will be opt-in, controllable by location, and integrated into the Siri app to help users avoid manual logging.