Rockstar Games won a narrow 4-3 vote from Miami Beach city officials to launch a marketing campaign for GTA 6 in the city starting October 2026, with the company paying at least $3 million. The approval proved controversial, with commissioners debating whether the violent game's imagery contradicts the city's efforts to shed its crime-ridden reputation, though supporters argued the game's global reach made the partnership worthwhile.
Miami Beach commissioners voted 4-3 to authorize the city manager to negotiate a multimillion-dollar marketing deal with Rockstar Games for GTA 6 advertising on local signage and umbrellas. Opponents, including Commissioner David Suarez and Sheriff Rosie Cordero-Stutz, objected to the game's violence and criminal content, while supporters like Commissioner Monica Matteo-Salinas argued it was a harmless win for gamers and the local economy.
Miami Beach approved a $3-4 million advertising deal with Rockstar Games for Grand Theft Auto 6, allowing discreet brand placement on beach items through year-end. The 4-3 vote split commissioners over concerns about the game's violence versus potential city revenue for infrastructure projects.