New Apple CEO John Ternus attended the Emmy Awards two weeks after taking over from Tim Cook, demonstrating the unreleased iPhone Duo foldable device to press and celebrities. Apple's first foldable iPhone will launch next month at a $1999 starting price.
Apple's iPhone 18 Pro and iPhone 18 Pro Max became available for pre-order on Saturday, with most Pro models shipping on the September 18 launch day, while Pro Max availability is more limited except for the 2TB configuration. Some customers may delay purchases awaiting Apple's first foldable iPhone, the iPhone Duo, launching October 23.
ESR has launched a comprehensive iPhone accessory lineup for Apple's new devices, including a premium Atelier Vegan Leather case designed specifically for the foldable iPhone Duo with a 180-degree rotating stand, along with versions for the iPhone 18 Pro and Pro Max models featuring military-grade protection and MagSafe compatibility.
Apple's new iPhone Duo foldable features elegant split-screen multitasking that lets users see the home screen while using apps side-by-side, but the reviewer wishes Apple would bring this simpler approach to iPad, where iPadOS 27 still requires an all-or-nothing windowing system that feels convoluted.
TrendForce predicts Apple's iPhone Duo will capture 24.8% of the foldable smartphone market in 2026 with 5 million unit shipments, offsetting a broader 20% decline in the segment. Samsung is expected to lead with 35.1% share, while Huawei matches Apple's volume. Apple's design prioritizes thinness by omitting periscope telephoto and using side-mounted Touch ID instead of Face ID.
Apple released a 95-second recap of its 'Surprise and Shine' event, which unveiled the iPhone Duo foldable phone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and AirPods 5. The full event video exceeded 1 hour and 20 minutes, but the condensed version summarizes key product announcements.
Apple announced the iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo with significant battery improvements. The iPhone 18 Pro achieves 33 hours of video playback (10% gain over iPhone 17 Pro), while the Max reaches 40 hours (14% improvement). The new iPhone Duo foldable offers 26 hours on its inner display, powered by dual batteries and a new efficiency-focused A20 Pro chip.