TrendForce predicts Apple's iPhone Duo will capture 24.8% of the foldable smartphone market in 2026 with 5 million unit shipments, offsetting a broader 20% decline in the segment. Samsung is expected to lead with 35.1% share, while Huawei matches Apple's volume. Apple's design prioritizes thinness by omitting periscope telephoto and using side-mounted Touch ID instead of Face ID.
Counterpoint Research predicts Apple will capture 25% of the global foldable phone market in 2026 with its iPhone Ultra, potentially becoming the market leader by 2027 as foldable shipments are expected to exceed 100 million units. Samsung currently leads with 38% market share, followed by Huawei at 22%, while Xiaomi launches its 18 Fold ahead of Apple's event.