Macy's reported strong second-quarter results with 2.7% comparable sales growth and raised full-year guidance, citing success from its reimagined stores and higher-end brands Bloomingdale's and Bluemercury. The retailer now projects net sales between $21.68–$21.83 billion and comparable sales growth of 1–1.5%, while investing $96 million in tariff refunds toward customer experience and its turnaround strategy.