Apple unveiled the iPhone Duo, its first foldable smartphone with a 5.4-inch front display expanding to 7.6 inches, starting at $1,999. The company also introduced new AirPods with enhanced noise cancellation, iPhone 18 Pro with improved battery life, and an Apple Watch with conversation summarization, addressing long-standing criticism that Apple lacks innovation.
UBS analysts describe Apple's new foldable iPhone as a significant design shift for the iPhone lineup, marking a notable form-factor change in the product category.
Apple unveiled its first foldable iPhone, the Duo, at $1,999 with new CEO John Ternus leading the event. Analysts were mixed: Citi and Goldman Sachs maintained Buy ratings citing premium pricing and AI software advances, while Oppenheimer and Needham expressed caution about limited supply and concerns that the device doesn't address Apple's core competitive challenges.
Apple unveiled its first foldable phone, the iPhone Duo, alongside the iPhone 18 Pro and Pro Max at its annual fall event in Cupertino, hosted by new CEO John Ternus. The iPhone Duo features a 5.4-inch front display and 7.6-inch interior display, starting at $1,999, while the iPhone 18 Pro and Max offer faster processors and improved battery life. Apple also announced the Apple Watch Series 12, Ultra 4, and AirPods 5.