Apple's iPhone 18 Pro and Pro Max launched this week at $100 higher than last year's Pro models. Refurbished iPhone 17 Pro units cost nearly as much as new, while Samsung's Galaxy Z Fold8 foldables offer competitive features and discounts compared to the upcoming iPhone Duo.
Samsung's Galaxy Z Fold8 sales in Korea increased by 10% following Apple's iPhone Duo announcement. The Z Fold8 benefits from immediate availability, a significantly lower price in Korea (44% cheaper), and a thinner, lighter design compared to the iPhone Duo, which launches in late October.