Apple is cutting iPhone 18 Pro component orders by roughly 15% due to weak consumer demand following price increases of $100 and rising memory chip costs. The company launched the iPhone 18 Pro and Pro Max in September starting at $1,199 and $1,299, alongside a new foldable iPhone Duo model.
Apple shares fell over 2.5% after reports that the company cut iPhone 18 Pro component orders by 15–20% in October, amid a $100 price increase driven partly by higher memory costs tied to AI data-center demand. Investors interpreted the order cuts as a signal of weaker-than-forecast demand, though Apple has not confirmed the figures and component reductions can reflect production scheduling rather than consumer appetite.
PC shipments fell approximately 20 percent in Q3 2026, marking the sharpest decline since Q1 2023, with global shipments dropping to 58.1–62.7 million units across laptops and desktops. Analysts attribute the decline to inventory buildup earlier in the year driven by anticipated memory price increases, leaving minimal demand in Q3 as high prices suppressed further purchases.
A staff working paper examines how productivity changes affect inflation through simultaneous shifts in supply and demand. The inflationary impact depends on the relative magnitude and timing of these effects, monetary policy responses, and whether productivity gains are temporary or sustained, with higher growth potentially raising inflation if demand increases ahead of supply realizations.