Saudi Arabia's Ceer Motors, backed by the Public Investment Fund, unveiled its new EXOBOT electric vehicles as part of a domestic EV industry strategy. The company, partnered with BMW and Foxconn, plans to manufacture seven vehicles over five years at a new complex in King Abdullah Economic City, aiming to contribute $8 billion to the Kingdom's economy by 2034.
Saudi Arabia launched Ceer, its first domestic automaker, a joint venture between the Public Investment Fund and Foxconn. The company unveiled two concept EVs, the Exobot sedan and SUV, with plans to expand its portfolio to seven vehicles by 2030, part of Vision 2030's economic diversification strategy away from oil.