Chris Sorbe and his father converted their family home in Glendale, Utah into a vacation rental called Hummer Hill in 2018, positioned between Zion and Bryce Canyon national parks. The rental thrived initially with balanced foreign and domestic guests, but international bookings have declined sharply in recent years, prompting Sorbe to lower nightly rates from $229 to $179 while maintaining his vision of creating a welcoming space for global travelers.