Apple's iPhone 18 Pro, arriving two years after the iPhone 16 Pro, features over 50 upgrades including a new A20 Pro chip, variable-aperture camera, smaller Dynamic Island, and record battery life of 36 hours. The $1,199 starting price is $200 higher than the iPhone 16 Pro's launch, though base storage doubled to 256GB. For iPhone 16 Pro owners, the cumulative changes across two generations—including design, display, cameras, and charging speed improvements—make it a worthwhile upgrade.
Apple released macOS Golden Gate 27, a free update for Apple silicon Macs featuring Siri AI, Visual Intelligence for on-screen actions, advanced photo editing tools, and enhanced Safari browsing. The update also includes improved parental controls, natural language Shortcuts creation, and refined Liquid Glass design.
Apple is redesigning its stores to bring back dedicated Genius Bars, remove large video walls, and create separate pickup and class spaces along store aisles. The shift moves away from former retail chief Angela Ahrendts' vision of stores as public gathering places toward a focus on service, fulfillment, and shopping, with renovations rolling out gradually over several years.
Apple announced iOS 27, releasing Monday September 14, featuring a major Siri AI overhaul powered by Apple Intelligence, along with enhanced Photos tools, Liquid Glass design refinements, performance improvements across the OS, iPhone Handoff for dual-device switching, and Apple Cash bill splitting.