Apple's iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 began shipping to customers on September 18 in Australia and New Zealand. The devices are rolling out globally across Asia, the Middle East, Europe, and North America, with availability through Apple Stores, carriers, and retailers like Target, Walmart, and Best Buy.
Apple has begun pre-orders for the Apple Watch Series 12 and Apple Watch Ultra 4, launching September 18. Amazon is offering early discounts up to $20 on select models, with GPS versions starting at $389.99 and premium titanium and ceramic options discounted significantly.
Apple is redesigning its stores to bring back dedicated Genius Bars, remove large video walls, and create separate pickup and class spaces along store aisles. The shift moves away from former retail chief Angela Ahrendts' vision of stores as public gathering places toward a focus on service, fulfillment, and shopping, with renovations rolling out gradually over several years.