Samsung released a humorous advertisement featuring a man named Tim Cook from New Zealand endorsing the Galaxy Z Fold 8, mimicking Apple's former CEO to mock Apple's launch of the iPhone Duo foldable phone. The ad capitalizes on Apple's newly released foldable competitor as both companies battle for dominance in the emerging foldable smartphone market, which currently represents only 2% of global smartphone sales.
Apple has launched its first foldable phone, the iPhone Duo, with a passport-shaped design featuring a 5.4-inch outer screen and 7.6-inch inner screen. The device competes with Samsung's Galaxy Z Fold 8, Google Pixel 11 Pro Fold, and Motorola Razr Fold, offering top-tier build quality and a smooth hinge mechanism, though it arrives years after competitors established the category.
Apple increased trade-in values for iPhones and partnered with AT&T and T-Mobile to offer up to $1,200 in credits toward the iPhone 18 Pro, launching September 18. Direct Apple trade-ins max out at $885, with older models ranging from $235 to $885 depending on the model.