Apple unveiled its first foldable iPhone Duo with a 7.6-inch inner display and 5.4-inch outer display, along with the iPhone 18 Pro lineup featuring enhanced cameras with variable aperture. The company also announced Apple Watch Series 12 and Ultra 4 with AI-powered audio intelligence features, plus upgraded AirPods 5 with improved noise cancellation.
Apple raised prices on existing iPhone models by $100 following the unveiling of its new iPhone 18 and foldable iPhone Duo, reversing its traditional practice of discounting older devices. The price increases, driven by global chip shortages and rising component costs, were steeper in international markets like India, where prices rose approximately 20.5%.