Amazon is discontinuing its budget Fire tablets and replacing them with premium Alexa Tablets starting at $229.99, featuring aluminum bodies, faster processors, and crucially, Google Play services for the first time. Available in 8, 11, and 12-inch sizes starting October 14, the tablets integrate Alexa AI throughout the interface and promise significantly better app compatibility than previous Fire models.
Amazon unveiled three new Alexa Tablets with integrated Alexa+ features, premium aluminum construction, and high-resolution displays, starting at $229. The flagship 12 Pro model offers a 12-inch Nanomatte display, 8-core processor, and optional stylus and keyboard for productivity. All tablets run Android, include built-in Amazon apps, and access millions of apps via Google Play Store.
Amazon has rebranded its Fire tablets to Alexa Tablets and shifted to full Google-certified Android devices with Play Store access, dropping its custom Fire OS. The new lineup includes three models: the Alexa Tablet 8 ($230) and Tablet 11 ($330) with budget MediaTek processors, and the flagship Tablet 12 Pro ($500) featuring a more powerful MediaTek Dimensity processor, higher resolution display, and optional keyboard and stylus accessories.
Amazon has announced new Alexa Tablets that replace Fire Tablets, featuring Android 16 instead of Fire OS, cloud syncing across devices, integrated Alexa Plus AI, and access to Amazon's full media catalog. The devices include e-reader modes and support Google Play Store apps, with three models offering different hardware configurations and four years of software support.
Amazon launches its new Alexa Tablet lineup, replacing the Fire brand with three sizes (8, 11, and 12 inches) that feature iPad-inspired designs and native Google Play Store support. The tablets run Android with MediaTek processors, with the premium 12-inch Pro model offering a 2.8K 120Hz display, quad speakers, and optional stylus and keyboard accessories, priced from $230 to $680.
Amazon unveiled three new Alexa Tablets with aluminum construction, high-resolution displays, and Alexa+ integration, starting at $229. The flagship 12 Pro model features a 12-inch Nanomatte anti-glare display, 8-core processor with up to 16GB RAM, and optional Pro Pen and keyboard accessories. All tablets run Android with access to Google Play Store and built-in Amazon apps like Prime Video, Kindle, and Audible.
Amazon announced a new lineup of Alexa Tablets running Android with Google Play access, starting at $229.99, designed to compete with Apple's iPad. The flagship 12-inch Pro model costs $499.99 and features a MediaTek Dimensity 8400 chip, 120Hz display, and optional Nanomatte finish, undercutting comparable iPad models while offering larger displays and higher refresh rates.
Amazon launched its first Android-based tablets, called Alexa Tablets, priced between $230 and $550, featuring the advanced Alexa+ voice assistant and aluminum cases. The move marks a strategic shift toward premium devices after years of focusing on budget tablets, as the company aims to compete in a declining global tablet market where it holds only 1.9% share.
Amazon is launching a new lineup of Alexa Tablets running full Android with Google Play support, featuring three models priced from $229.99 to $549. The flagship Alexa Tablet 12 Pro emphasizes premium hardware design and a high-quality 12.5-inch display with adaptive features, positioning itself as a direct competitor to iPad models.
Amazon is discontinuing its budget Fire tablet line and launching pricier Alexa tablets ranging from $230 to $550, marking a strategic shift toward higher-margin devices under CEO Andy Jassy. The new tablets feature upgraded hardware, full Google Android OS, and AI-powered Alexa integration, positioning them as premium alternatives to iPads.