Apple's new CEO John Ternus made his Hollywood debut at the Emmys, showcasing the unreleased foldable iPhone Duo to celebrities and executives. Stars sought him out at private Apple events requesting the $1,999 device, while Apple TV achieved a record-breaking 28 Emmy wins, surpassing Netflix and HBO for the first time since its 2019 launch.
Apple has expanded iCloud+ subscriptions to automatically include Apple TV and Apple Arcade at no additional cost for existing and new subscribers. The bundled service also provides cloud storage, privacy features like Hide My Email and Private Relay, and family sharing for up to five members, with availability across 150+ countries.
iOS 27.2 beta 1 introduces user profiles for the Apple TV app on iPhone, a feature previously available only on tvOS. The profiles support age-appropriate content filtering for child accounts and can be disabled if unused, addressing a long-standing gap in Apple's streaming platform.
Apple expanded its iCloud+ subscription to include Apple TV, Apple Arcade, and curated Apple Music stations across 100+ countries, excluding the US, Canada, Australia, and most of Europe. Existing standalone subscriptions for TV and Arcade will be cancelled in these markets, and Apple One is being phased out in favor of the bundled iCloud+ offering.
Apple CEO John Ternus showcased the iPhone Duo at the Emmys red carpet, sparking online criticism about the device's dim display. However, the poor screen visibility was likely due to extreme red carpet lighting conditions, low brightness settings, and the phone's matte nano-texture design rather than a fundamental flaw.
Apple expanded its iCloud+ subscription service to over 100 countries, bundling Apple TV, Apple Arcade, and curated Apple Music stations at no extra cost across all paid tiers. The initiative excludes major markets like the US, Canada, Australia, and Europe, while phasing out standalone subscriptions and Apple One in these regions.
Apple now bundles Apple TV and Apple Arcade subscriptions into iCloud+ at no extra cost in over 100 countries, primarily in developing markets and smaller territories, excluding the United States. The strategy aims to boost content services adoption in price-sensitive regions while phasing out Apple One bundles. Some markets also gain access to Apple Music Select, a limited ad-free radio tier within iCloud+.
Bloomberg's Mark Gurman reports that Apple is on track to launch new Apple TV and HomePod mini models with Siri AI support this year, along with several other products including a home hub, M6 MacBook Pro, M6 iMac, and OLED iPad mini. Apple typically announces new products in October.
Apple is expected to launch an updated Apple TV with Siri AI sometime this fall, featuring the A19 or A19 Pro chip and up to 12GB of RAM. The release has been delayed pending Apple Intelligence integration, which will enable enhanced Siri capabilities and local AI processing for HomeKit features. A new Siri Remote is also expected to accompany the device.
tvOS 27 is now available for Apple TV 4K with revamped Podcasts and Apple Music apps, software updates via iPhone, custom text sizes, and improved performance. The update notably excludes new Siri AI and smart downloads features.
Apple is developing its own game controllers for iPhone, with two prototypes identified in macOS beta code featuring D-Pad, thumbsticks, haptic motors, and motion controls. The accessory may be branded under Beats to target lower price points, and could also enhance gaming on Apple TV 4K.
TripWave is a native HDR music visualizer app for Apple TV that transforms music from Spotify or 50,000+ internet radio stations into full-screen, beat-reactive visuals with over 10,000 presets. The app operates locally without collecting personal data, supports HDR on compatible devices, and requires no account signup for Spotify integration.