Apple has begun pre-orders for the Apple Watch Series 12 and Apple Watch Ultra 4, launching September 18. Amazon is offering early discounts up to $20 on select models, with GPS versions starting at $389.99 and premium titanium and ceramic options discounted significantly.
watchOS 27 removes the double-click Digital Crown shortcut for app switching on older Apple Watch models to make room for Live Rewind, a new 15-second audio transcript feature exclusive to Series 12 and Ultra 4. Older watches now open a dynamic app grid with the same gesture, disappointing users who relied on the quick multitasking feature.
Apple Watch Series 12 and Ultra 4 introduce a new Readiness app that scores user fitness readiness on a 0-10 scale based on activity, vital signs, and sleep data. The app requires upgraded hardware with new optical and electrical sensors and is exclusive to these latest models.
Apple released watchOS 27 with enhanced Siri AI capabilities, a new Siri Modular watch face, Smart Stack improvements including single-handed gesture controls, and various system enhancements. The update is compatible with Apple Watch Series 9 and later and requires an Apple Intelligence-capable iPhone for full Siri AI functionality.
Apple has released watchOS 27 with major updates including Siri AI, new Health features, a Siri modular watch face, and Tap gesture navigation. The update drops support for older Apple Watch models and brings improved performance through bug fixes and battery optimization.
Apple provides downloadable dimensional drawings and technical specifications for its product lineup, including MacBooks, iPads, iPhones, Apple Watches, AirPods, and accessories.
Apple's S11 chipset in the Apple Watch Series 12 and Ultra 4 marks a major generational upgrade after years of incremental improvements, leveraging architecture from the A20 Pro flagship processor. The S11 includes a dedicated 4-core Neural Engine, 50 percent memory bandwidth increase, and matching memory capacity to the iPhone 13, designed to enhance on-device AI capabilities.
Apple launched five new products this week including the foldable iPhone Duo ($1,999–$3,199), iPhone 18 Pro ($1,199), iPhone 18 Pro Max ($1,299), Apple Watch Series 12 ($399–$449), and AirPods 5 ($129–$149). Most products saw price increases, though AirPods 5 offers better value than its predecessor.
Apple CEO John Ternus dismissed concerns about privacy and AI wearables by joking about Meta's AI glasses backlash, then explained how Apple's new AI-enabled Apple Watch features prioritize privacy through on-device processing, no audio recording, and transparency indicators.
T-Mobile announced aggressive promotional offers for Apple's new iPhone 18 Pro lineup, Apple Watch Series 12, and AirPods 5, including up to $1,200 off with trade-ins and a new iPhone Handoff feature priced at $5 monthly. Pre-orders begin September 12 with availability starting September 18, while the carrier also offers financing options, bundle deals, and discounts for Metro by T-Mobile customers.
Apple unveiled the Apple Watch Series 12 at its Surprise and Shine event, featuring the new S11 chip for more frequent health sensor readings and AI features, while maintaining the same $399 starting price and 24-hour battery life as the Series 11. The Series 12 is virtually identical in design to its predecessor but adds a ceramic case option and improved sensor placement; it begins shipping September 18.
Apple launched the iPhone 18 Pro and Pro Max with pre-orders starting September 12, while the foldable iPhone Duo arrives October 16. Apple also released the Apple Watch Series 12 with enhanced health sensors and AI audio features, along with cheaper AirPods 5 with improved audio capabilities.
Apple released a study demonstrating that Apple Watch Series 12 and Ultra 4 feature the most accurate heart rate sensing in wearables, tested against leading competitors like Garmin, Google, Samsung, and Oura across 1,460 participants in outdoor and indoor activities. The new Health Sensing System with upgraded electrical and optical sensors showed statistically better accuracy in 139 of 159 comparisons.
Apple's new Siri AI launches in iOS 27 with significant improvements to the virtual assistant. The article highlights three practical use cases: automatically adding NFL games to a calendar with streaming information, retrieving a vehicle license plate number from past emails, and finding Apple Watch band size from old notes. Siri's key advantage is intelligently accessing personal data while maintaining privacy.
Apple showcased its AI strategy at the iPhone Duo launch event, introducing AI-powered features across its product ecosystem including Siri AI for iPhone, enhanced Health app for Apple Watch, and Live Translation for AirPods 5. The company also demonstrated how its Mac computers can run large-scale AI models, positioning itself as competitive in generative AI despite earlier criticism for slow adoption.
Apple released a 95-second recap of its 'Surprise and Shine' event, which unveiled the iPhone Duo foldable phone, iPhone 18 Pro models, Apple Watch Series 12 and Ultra 4, and AirPods 5. The full event video exceeded 1 hour and 20 minutes, but the condensed version summarizes key product announcements.
Apple is redesigning its Health app for iOS 27 with new features powered by Apple Intelligence, including Insights, Personal Guidance, Readiness scoring, and a new Longevity tab that assesses overall health across multiple dimensions. The update leverages improved sensors in the Apple Watch Series 12 and Ultra 4, which now take heart rate readings every five seconds, and partners with Quest to offer bloodwork testing directly in the app for $119.
The Apple Watch Ultra 4 features a redesigned sensor array with 32 electrodes and a new S11 processor that enable heart-rate readings every 5 seconds (versus every 5 minutes previously) and introduce new health features like Readiness scores and Daytime vitals tracking. The watch also gains AI-powered audio tools including Live Rewind and Siri Recap for conversation transcription and summarization. Battery life improves to approximately 50 hours, up from 42 hours on the Ultra 3.
Apple's new AirPods 5, Apple Watch Series 12, and Apple Watch Ultra 4 are now available for pre-order on Amazon ahead of their September 18 launch. The Apple Watch Series 12 Cellular model offers the first discount at $489.99, while AirPods 5 start at $129.00 with no pre-order deals currently available.
Apple Watch Series 12 features smaller display areas (down 2% at 46mm, 1.9% at 42mm) while the case grows slightly wider, resulting in larger bezels despite unchanged pixel resolution. The design follows a similar trend from Series 10, which also paired smaller screens with larger cases, though the Series 12 change is less extreme.