DraftKings uses AI and machine learning to identify chronic losing gamblers from betting records and target them with personalized promotions designed to lure them back to place more losing bets. The practice exemplifies how AI-powered behavioral advertising magnifies predatory targeting and data collection, prompting advocates to call for a complete ban on behavioral advertising.
DraftKings uses AI to identify losing gamblers from betting records and targets them with personalized ads designed to lure them back to place more bets, exploiting vulnerability for profit. The company's use of machine learning to process customer data and refine targeting represents how AI magnifies the harms of online behavioral advertising, which EFF argues should be banned entirely.