Toys 'R' Us is opening 120 new standalone stores across the U.S. this holiday season, expanding from 40 to 160 locations nearly a decade after filing for bankruptcy. The expansion is part of the company's broader comeback strategy following its 2021 acquisition by WHP Global, which has also included shop-in-shop locations at Macy's and airports.
Toys R Us plans to expand significantly with 120 new standalone stores by the end of 2026, partnering with Go! Retail Group. The retailer, which filed for bankruptcy in 2017, is making a major comeback with locations featuring Creator Studios for influencers, candy shops, and cafes alongside popular toy brands like LEGO, Barbie, and Pokemon.
Toys 'R' Us is opening 120 new standalone stores across the United States this holiday season, bringing its total U.S. locations to 160. The expansion marks the retailer's continued comeback after filing for bankruptcy in 2017 and liquidating all U.S. stores in 2018. The new stores will carry popular toy brands including Lego, Barbie, Hot Wheels, and Pokémon, with some locations featuring Creator Studios for content creation.