Meta's Muse AI personal agent has become the top-ranked app on Apple's App Store, surpassing ChatGPT, with 2.5 million downloads in two weeks as consumers increasingly adopt AI tools for shopping tasks like comparing prices and finding deals. The app represents a shift toward 'agentic commerce,' where AI agents take autonomous action on behalf of users, though Amazon has blocked it from its platform and some consumer hesitation remains around AI-driven purchases.