Utah-based cookie company Crumbl is closing 57 locations and laying off headquarters staff after August sales dropped 70% compared to two years ago. The decline reflects consumers cutting back on discretionary spending due to inflation and economic uncertainty, compounded by Crumbl's costly expansion into dirty sodas.
Crumbl, a Utah-based cookie company, has closed at least 57 locations this year as consumers cut discretionary spending amid rising costs for essentials like groceries and gas. Economists note that fast-casual restaurants face particular pressure when consumers seek savings, and reports indicate Crumbl's August sales were 70% lower than two years prior.