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VOL. I·NO. 01
FRIDAY, OCTOBER 2, 2026
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  1. 001Channel News AsiaOCT · 01English

    Nike plans more job cuts to boost sputtering turnaround, forecasts steep revenue drop

    Nike announced significant job cuts and restructuring under CEO Elliott Hill to address declining sales, particularly in China where revenue fell 26% in Q1. The company forecasts a steep revenue drop and projects $2.5 billion in savings through 2031, acknowledging that its turnaround will take multiple quarters as it tackles product innovation challenges and excess discounting.