NVIDIA is reportedly discontinuing RTX 5090 production and redirecting GB202 chips to professional RTX Pro cards instead. The company plans to introduce an RTX 5080 24GB model as an alternative for gamers, amid rising DRAM costs and strong demand for AI-focused GPUs.
Global PC shipments dropped 20% year-over-year in Q3 2026, with 15.8 million fewer units sold compared to 2025, driven primarily by soaring component costs as DRAM and SSD prices surged from 15% to 40% of total PC pricing due to AI data center demand. While elevated prices persist, OEM inventory stockpiles may create temporary promotional discounts before further price increases expected in coming quarters.