Zachary W. Huang reflects on growing up with the internet as a normalized part of life, contrasting his childhood experiences downloading mods and watching videos with today's data-harvesting social media platforms driven by addictive recommendation algorithms. He explores how tech companies monetize user attention for advertising, highlighting Meta's $280+ annual revenue per US/Canada user, and celebrates contemporary electronic music artists like Magdalena Bay and Ninajirachi who explore themes of human identity in the digital age.