Ford is refreshing its 2027 F-150 pickup with hands-free towing technology via BlueCruise with Towing, updated powertrain options including a new 3.0-liter EcoBoost V6 engine, and the first-ever F-150 Carhartt edition featuring exclusive styling and workwear-inspired accents. The overhaul aims to address how customers actually use their trucks, with over 75% of F-150 owners towing.
Ford is expanding V-8 engine availability across its 2027 F-150 lineup and lowering prices on performance models like the Raptor and Tremor by removing standard features. The changes aim to increase customer choice and sales while addressing industrywide affordability concerns, part of a broader strategy by CEO Jim Farley.
The 2027 Ford F-150 debuts with a new 3.0-liter EcoBoost V6 base engine and expands 5.0-liter V8 availability to more trims including King Ranch and Platinum. Ford also introduces updated styling, new wheel designs, and a Carhartt package starting at $65,455.