Netflix Chief Content Officer Bela Bajaria outlined the streamer's live sports strategy, defining "events" as buzzy, cultural moments like the first-ever NFL game in Australia and Christmas Day games with celebrity halftime shows. Netflix is airing five NFL games in the 2026-27 season and is exploring potential bids for the FIFA Men's World Cup in 2030 and 2034, while remaining open to partnerships with traditional media companies like NBCUniversal.