Walmart's CEO commits that the company will never use AI or personal data to charge customers higher prices, reaffirming its Every Day Low Prices principle. The retailer pledges not to set prices based on income, shopping history, urgency, or time of day, and promises to use customer information responsibly across all tools including its AI shopping assistant Sparky.
Walmart CEO John Furner published a letter assuring customers the company will not use personal data or AI to set personalized prices, reaffirming its long-standing "Every Day Low Prices" strategy. Furner emphasized that Walmart prices products, not people, and outlined three commitments including not varying prices by customer identity and maintaining transparency about how personal information is used. The company also clarified that its digital shelf labels and AI shopping assistant Sparky are designed to improve operations and service, not to enable discriminatory pricing.