Gen Z is adopting "ghost posting," where they upload Instagram photos, immediately archive them, then reshare days later to avoid pressure and curate their feed without constant engagement. The trend reflects broader Gen Z anxiety about appearing authentic without being perceived as "cringe" on social media.
Children's clothing retailer Carter's is rebranding with a new logo and marketing campaign to appeal to Gen Z parents and reverse three years of declining stock performance. The 161-year-old company, which owns Carter's and OshKosh B'gosh brands, has restructured operations by closing stores and reducing workforce, while reporting improved sales growth and new customer acquisition in recent quarters.
Snapchat launched Snapchat Plans, a new event-planning feature for creating, sharing, and managing real-world events with up to 200 friends. The tool allows users to send invitations, track RSVPs, and manage event details in one place, directly competing with Partiful and Apple's Invites app as Gen Z increasingly seeks dedicated platforms for organizing in-person gatherings.