A book club for startup founders focuses on unconventional literature about go-to-market strategy and sales, with audiobook sessions and group discussion pauses.
A curated directory of B2B sales tools organized by function, including CRM platforms, prospecting databases, email and calling solutions, and revenue operations software. The list covers the full sales workflow from lead generation through customer success and forecasting.
A WordPress site with Contact Form 7 was redirecting form submissions to a /thank-you/ page accessible via direct URL, causing GA4 conversions to fire on every pageview and inflate conversion metrics by 3–6×. The issue stemmed from using pageview-based conversion tracking without proper submission verification, compounded by query-string parameters creating unique URLs and six forms on one landing page, which Smart Bidding then over-optimized against.