Bose has relaunched wired earbuds after an 11-year hiatus, capitalizing on a resurgent trend driven by Gen Z and younger consumers. The new $99 Noise Cancelling Wired Earbuds offer strong sound quality and active noise canceling, though the control panel adds weight to the cable. The product launched in under nine months as part of Bose's push for faster production cycles.
Bose has released its first wired earbuds in 11 years, featuring active noise canceling with multiple modes, USB-C connectivity, and a $99 price point. The earbuds eliminate battery concerns and are available in three colors, with preorders beginning today and shipping expected mid-October.