A self-published 2016 book called The Babydust Method claims couples can select their baby's sex by timing intercourse around ovulation, despite lacking scientific evidence. The theory has gained popularity on TikTok, with women crediting it for conceiving children of their preferred sex, though some acknowledge it's scientifically unfounded while others attribute magical thinking to the practice.
Jacaranda Health operates PROMPTS, an AI chatbot that answers pregnancy-related questions via SMS in Kenya, flagging urgent cases for nurse review. The free service helps women in rural areas access maternal healthcare without delays, addressing a critical gap where pregnancy-related deaths affect thousands annually.