Apple's new iPhone models—the Duo, iPhone 18 Pro, and 18 Pro Max—now have 3D models available for viewing. The iPhone Duo features a foldable design viewable in open and closed states, while the Pro models showcase a smaller Face ID notch and new Burgundy color option. The iPhone 18 Pro and Pro Max are available September 18, with iPhone Duo pre-orders beginning October 16 for October 23 availability.
Apple has begun pre-orders for the Apple Watch Series 12 and Apple Watch Ultra 4, launching September 18. Amazon is offering early discounts up to $20 on select models, with GPS versions starting at $389.99 and premium titanium and ceramic options discounted significantly.
Apple's iPhone 18 Pro pre-orders show lukewarm demand with 3-4 week wait times only for select high-storage models, while most configurations are immediately available. Analyst Jeff Pu attributes softer-than-expected demand to limited spec upgrades and higher pricing, and has trimmed production estimates for both the Pro lineup and the upcoming iPhone Duo foldable.
Nintendo has opened pre-orders for an electric ocarina accessory for The Legend of Zelda: Ocarina of Time, priced at $49.99 and releasing November 5th. The ocarina allows players to control in-game music by pressing buttons rather than blowing, with features including free play, pre-programmed songs, and QR code song sharing via the Zelda Notes app. Meanwhile, pre-orders for the Zelda Switch 2 console remain scarce across major retailers, though Nintendo says it will continue taking orders over time.
Valve opened pre-orders for Steam Frame, its standalone VR headset, with prices starting at $1,059 USD for the 256GB model and $1,299 USD for 1TB. A randomized lottery system will determine which customers can purchase during the September 17th deadline, with first shipments expected shortly after September 18th. The headset features a Snapdragon Series 8 Gen 3 chipset and can play VR games or stream from PC via Wi-Fi 6E.
Apple's iPhone 18 Pro and Pro Max pre-orders, which opened over the weekend, are now showing October delivery estimates for most configurations in the US Apple Store, with the Pro Max expected between October 6-13 and the Pro between September 29-October 6. The earliest orders will arrive September 18 alongside in-store stock.
Apple's new AirPods 5 are now available for pre-order on Amazon starting at $129, with launch scheduled for September 18. Simultaneously, Amazon is offering significant discounts on older AirPods models this weekend, including $100 off AirPods Max 2, $50 off AirPods Pro 3, and $30 off AirPods 4.
Fans can save up to $20 on The Legend of Zelda: Ocarina of Time Switch 2 preorders at Walmart by combining a $10 base discount with promo code SAVE3X for an additional $10 off, though the coupon's availability appears inconsistent. The game launches November 5, 2026, and comes fully on the cartridge without requiring a game key card.
Pre-orders for Grand Theft Auto 6-themed PS5 DualSense controllers launched on September 10 and caused server crashes on PlayStation Direct due to overwhelming demand, though other retailers like Best Buy handled traffic better. The $85 controllers quickly sold out across multiple retailers, and eBay immediately filled with scalpers reselling them at markups of $130 to $195.
The Legend of Zelda 40th Anniversary Switch 2 console and accessories are now available for preorder in the UK through Nintendo's store, Smyths Toys, Amazon, and other retailers. The special edition console costs £434.99 and features Hyrulian-themed designs with green Joy-Cons and a golden Triforce dock. Zelda: Ocarina of Time preorders are also live, with the first print run featuring shiny foil box art.