Jaguar unveiled its first new model in nearly a decade, the $130,000 all-electric Type 01, at a Manhattan event featuring celebrities and influencers. The British automaker is betting on a futuristic rebrand and luxury positioning to attract younger buyers, competing with brands like Aston Martin and Ferrari rather than mass-market rivals.
Jaguar unveiled the Type 01, a $130,000 all-electric vehicle at a Manhattan event, marking the British automaker's return after nearly a decade without a new model. The futuristic sedan represents a dramatic rebrand away from Jaguar's heritage, targeting younger luxury buyers with a boxy design and 450-mile range. The company faces challenges competing in the high-end EV market against established rivals like Tesla and Porsche.