Singapore's National Library Board launched ReadSG in September 2026, a five-year campaign that rewards reading time with virtual coins convertible to cash—roughly S$0.02 per 15-minute session. The scheme combines individual incentives with a collective goal to unlock charitable donations, representing a gamified approach to competing with phone-centric habits that governments worldwide are watching closely.
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Singapore launched a government scheme paying citizens cash rewards for logging reading time, aiming to combat declining reading habits. Behavioral scientists suggest the monetary incentive, though modest, could help establish reading as a habit by providing immediate recognition and gamified progress tracking, though success depends on whether participants develop intrinsic motivation that persists after rewards end.