Apple opened Apple Music Hall, a state-of-the-art 600-capacity live music venue in London's Battersea Power Station. The venue allows artists to perform intimate shows while simultaneously recording in Spatial Audio, creating broadcast-ready mixes, and capturing multicamera video, with performances livestreamed globally.
Beats unveiled the Beats 360 headphones, featuring extensive customization options with over 256 combinations and targeting active lifestyles with breathable materials and secure fit. Beats President Oliver Schusser discussed the product's development, Apple's relationship with Beats, and how the headphones balance optimization for both iOS and Android platforms while coexisting with Apple's AirPods line.
Beats unveils Beats 360, a flagship over-ear headphone featuring interchangeable ear and headband cushions for customization, advanced Active Noise Cancelling with 1.75x more noise reduction than Studio Pro, and premium comfort materials. Available for $349.99 starting today with in-store availability September 24.
Apple is opening Apple Music Hall, a 600-capacity live music venue beneath its London headquarters at Battersea Power Station, on September 28th. The state-of-the-art facility will host performances, recordings, and broadcasts, featuring spatial sound, multiple cameras, and dedicated studios. The venue marks Apple's return to London's music scene after the iTunes Music Festival ended in 2017.