Snap unveiled new features for its $2,200 Specs smart glasses at a Los Angeles event, including HBO Max and Spotify integration, an AI productivity system called Specs Intelligence, and enterprise partnerships with Amazon, Salesforce, and Nvidia. The company aims to justify the expensive hardware by positioning it as an AI-native computing device for both consumers and IT professionals, though practical use cases remain limited.
Snap is partnering with Nvidia, AWS, and Salesforce to bring its $2,000 Specs AR glasses to the enterprise market, positioning the device as a general-purpose computer for business applications like field technician support. The company is also launching Specs Intelligence, a consumer-focused AI assistant for its AR glasses and Apple devices, while CEO Evan Spiegel called for coordinated international regulation of AI development.