Apple is overhauling its retail strategy under new CEO John Ternus, shifting stores from community gathering spaces toward traditional retail focused on sales. The changes include restoring Genius Bars, removing video walls, and redesigning Avenue sections for online order pickup and workshops, while implementing stricter employee rules.
Apple is redesigning its stores to bring back dedicated Genius Bars, remove large video walls, and create separate pickup and class spaces along store aisles. The shift moves away from former retail chief Angela Ahrendts' vision of stores as public gathering places toward a focus on service, fulfillment, and shopping, with renovations rolling out gradually over several years.
Apple is planning major renovations for its retail stores, including bringing back dedicated Genius Bars, revamping Avenue sections with new pickup and workshop bays, and removing giant video walls. The changes aim to refocus stores on traditional retail, service, and fulfillment functions.