Sony is implementing a lottery system for PS5 Pro purchases in Japan to combat scalping, requiring applicants to have a registered Japanese account with 60+ hours of playtime. The lottery will select buyers from applications received by October 7th, with winners announced October 26th and a one-week window to complete purchases at ¥137,980.
Samsung is accelerating its P5 chip production facility expansion, moving equipment installation from Q3 2026 to Q2 2026 to capitalize on surging AI-driven demand for high-performance memory chips. The company is also planning P5 Phase 2 as a NAND production line, reflecting expectations that memory shortages will persist through 2028.