Peloton launched three refreshed treadmills including the new $2,195 Tread Flex, a foldable model designed for space-conscious users, alongside upgraded versions of its existing treadmills with improved cushioning and jump buttons. The company added AI-powered software features including personalized pace recommendations, a ReRun function for recreating outdoor courses, and running form analysis via motion-tracking cameras.
Peloton is launching the Tread Flex, its cheapest treadmill at $2,195, featuring a foldable design to attract apartment dwellers and capitalize on running's growing popularity. CEO Peter Stern is pivoting the struggling company toward treadmills as the at-home running market is forecast to grow 40% by 2030, while stationary bikes face slower growth.
Peloton unveiled three new treadmills and AI-powered features for its Peloton IQ platform to drive growth after years of restructuring. The new lineup ranges from the $2,195 folding Tread Flex to the $6,695 Tread+ Vision, with AI coaching tools for runners and integrations with fitness platforms like Whoop and Garmin. CEO Peter Stern aims to expand Peloton's customer base and revenue sources beyond subscriptions as shares have dropped 43% since he took the role in January 2025.