Beauty, health, and wellness retail categories are converging as consumers increasingly view them as a single budget category rather than three separate ones. A study by AlixPartners found nearly 100% of consumers see these as one category, while 40% want traditional beauty companies to expand into health and wellness—though 42% of executives prefer staying in their lane. Major retailers like Ulta Beauty, Target, Sephora, and Walmart are responding by creating dedicated wellness sections and partnering across sectors.
Amazon is planning Project Mercury, an expansion of same-day delivery to over 1,000 fulfillment centers by 2031, positioning inventory within 10 miles of 80% of US Prime subscribers to compete with Walmart's physical retail advantage in everyday shopping and groceries.
Walmart is price-matching Nintendo's Customer Appreciation Sale on Switch games, offering titles like Mario Kart 8 Deluxe and Super Mario Odyssey for as low as $31.97, with an extra $10 off using coupon code SAVE3X. The retailer also has discounts on Switch 2 memory cards and the original Switch Pro controller at $55.97.
Children's clothing retailer Carter's is rebranding with a new logo and marketing campaign to appeal to Gen Z parents and reverse three years of declining stock performance. The 161-year-old company, which owns Carter's and OshKosh B'gosh brands, has restructured operations by closing stores and reducing workforce, while reporting improved sales growth and new customer acquisition in recent quarters.
Nintendo is running a 'Customer Appreciation' sale on Switch games and accessories across Amazon, Best Buy, Walmart, and its own storefront through September 26th, funded by tariff-related refunds from the US government. Major discounts include Mario Kart 8 Deluxe with DLC for under $60, The Legend of Zelda: Tears of the Kingdom for $49, and Animal Crossing: New Horizons with DLC for $60.
Andy Dunn, cofounder of menswear brand Bonobos, sold the company to Walmart for $310 million in 2017, one year after experiencing a severe manic episode linked to his Bipolar I diagnosis. The crisis forced him into treatment and therapy, leading to recovery and a subsequent career focused on mental health advocacy and his social company Pie.
Apple is now accepting pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max, featuring a new variable aperture camera, faster A20 Pro chip, improved cooling, and longer battery life, starting at $1,199 and $1,299 respectively. Pre-orders are available in over 65 countries through Apple's online store, carriers like Verizon and AT&T, and retailers including Best Buy and Walmart, with deliveries beginning September 18.