Apple is developing a screenless fitness tracker with a fabric band and sensor module, similar to Whoop's design. The device is in early development and unlikely to launch before 2028. Apple has already incorporated some competing features like continuous heart rate tracking into its Apple Watch Series 12 and Health app.
Apple is exploring development of a screen-less fitness tracker to compete with Whoop, with prototypes already built but no expected release before 2028. The device would be a fabric band with integrated sensors, complementing Apple's existing Apple Watch product line.
Peloton unveiled three new treadmills and AI-powered features for its Peloton IQ platform to drive growth after years of restructuring. The new lineup ranges from the $2,195 folding Tread Flex to the $6,695 Tread+ Vision, with AI coaching tools for runners and integrations with fitness platforms like Whoop and Garmin. CEO Peter Stern aims to expand Peloton's customer base and revenue sources beyond subscriptions as shares have dropped 43% since he took the role in January 2025.
A longtime Apple Watch user who switched to WHOOP for better health tracking is now considering returning to Apple Watch Series 12, which offers improved health monitoring features including more frequent heart rate collection and a new Readiness app similar to WHOOP's recovery score, alongside the redesigned Apple Health app in iOS 27.