Meridian GeoX
Run more cost-effective and reliable tests
Native multi-cell execution: Reduces cost and time by comparing multiple treatments against a common control in the same study.
Budget-efficient methodologies: Maximize statistical power using time-based regression and stratified sampling.
Flexible design wrapper: Lets you choose the optimal methodology for your specific business objectives and budget.
Trusted transparency and usability
Open-source integrity: Provides visibility and customization, letting your teams audit underlying methodologies for trust.
Maximized user choice: Lets you tailor experiment designs (such as holdback, go-dark, and heavy-up) to meet specific objectives.
Ease of use: Offers robust documentation, Colab notebooks, and versioning for seamless scalability.
Run GeoX independently or integrate with Meridian
Improved accuracy: Integrates Geo experimentation and marketing mix models (MMM) to increase the accuracy of your budget allocations.
Channel recommendations: Recommends the best Meridian channels to run your GeoX experiments.
Calibrated results: Converts Meridian GeoX results into priors to calibrate MMM results.
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