Listen Labs, a San Francisco-based AI-first platform for brands doing customer research founded by the Swedish serial enterpreneur Alfred Wahlforss and the German Florian Juengermann, is being acquired by Salesforce.
While financial details are not being disclosed, Business Insider reported a few weeks ago that talks with the CRM giant were ongoing, and cited a possible deal value of $2B.
According to the same report, Listen Labs had just walked away from a signed term sheet for a $125M Series C funding round at a $1.5B valuation, with Menlo Ventures the lead investor.
Listen Labs has raised around $100M in funding. Sequoia Capital led a combined $27M seed and Series A round in 2025. A $69M Series B round led by Ribbit Capital followed in early 2026.
Listen Labs' two European founders met during studies at Harvard University. In 2023, they launched Merlin, an AI form that asks questions (first covered in Swedish Tech News PRO in July 2023). That experimentally tool would eventually turn into Listen Labs, which officially went live last year.
Besides Listen Labs, Alfred Wahlforss also runs Velocity, an annual non-profit program bringing entrepreneurial-minded young people from Sweden to Silicon Valley.
Alfred Wahlforss is the young brother of Eric Quidenus-Wahlforss, a seasoned serial entrepreneur, most known for having co-founded and sold Soundcloud and Dance. He is now building Nell from San Francisco. And apparently it was Alfred who convinced Eric to move to the City by the Bay.