It has been an insanely busy 2 weeks - and in the time it took me to have time to write this, Instinct went from raising a $250M Series B at a $2.5B valuation to reportedly raising $1B at $10B.

Almost everyone I know seems to fall into one of two categories:

- They’ve never heard of Instinct.

- They’ve heard of it, downloaded it, and now use it for nearly everything in their lives.

I’ve found this is the common opening experience. You download it and ask it to do one thing. It does it, you think it’s cool, but you’re still a little hesitant to dive in. Over the next 48 hours, you text it a few more times. Within 72 hours, you’re texting it five thousand times a day.

The first thing I asked it to do was find and buy my husband a board game on Amazon. We’re big into board games - and we’ve played most of the popular ones and a lot of the niche ones - so I was really interested to see what it came up with.

It bought Unmatched. A game I’d never heard of.

And - surprisingly - it was excellent. We played both Friday + Saturday night that weekend.

The following days, it was all small tasks: “Add XYZ to my to do list,” “What should I do for the 10 minutes before my next meeting,” “Add soap to my Amazon basket”

Now it’s so deeply integrated into my life that I use it for almost everything non-work-related. I think it’s especially life changing if you have to deal with a lot of logistics day-to-day / you have a child.

In the past three days, it has:

- Applied to every nursery within a 25-minute walk and sent a quick “just checking in and saying hi” update to the ones we had already applied to (we live in an insanely competitive nursery neighborhood)

- Hounded the NHS for my son’s allergy results, including completing two online forms and sending a personalized email. Very successful, they finally got back to us with it.

- Planned and booked his first birthday party.

These are all insanely small (annoying) tasks - that you think might take 10 minutes but end up sucking 45 minutes of your time. Now, nearly instant.

Nothing in this post will surprise anyone who is already a heavy Instinct user.

But maybe what was surprising (to me at least) is that it’s had such a massive impact on my personal life. My work life has always been extremely efficient and automated. But outside of work, there are random, fragmented “to dos” that just sit in my mind rent-free. And now the solution exists.

Like most people I talk to, I don’t feel any loyalty to Instinct. I’ve heard Meta’s Muse is better - but it’s geo-locked in the UK - even though I have a US number. If Muse is more powerful, I’ll switch.

But reflecting, since the initial launch of ChatGPT, I’ve had three magical product moments where something just worked - and almost immediately became deeply embedded in my life:

Granola. Wispr Flow. And now, Instinct.

Note that the privacy policy on Instinct is horrible so be aware you’re giving up a lot of data rights if you download.

I’m a General Partner at Chapter One, an early-stage venture fund that invests $500K - $2M checks into pre-seed and seed-stage startups.

If you’re a founder building a company, please feel free to reach out on Twitter (@seidtweets) or Linkedin (https://www.linkedin.com/in/jamesin-seidel-5325b147/).