Know your numbers before you book.
Map costs, calculate break-even, price tickets, and include the value of your own time.
Your first meetup or mini-conference starts here. Learn how to validate the idea, work out the numbers, fill the room, and host with confidence, with AI as your event team.
Built for creators, entrepreneurs, community builders, and first-time hosts who want to bring the right people into a room without overlooking the business behind it.
Map costs, calculate break-even, price tickets, and include the value of your own time.
Test your concept through conversations, a waitlist, and presales before taking on your biggest expenses.
Use action lists, AI prompts, and operational templates to move from an event brief to a day people remember.
Read it once to see the whole picture. Then return to each chapter as you plan, with action steps, AI shortcuts, and common mistakes to watch for.
Bonus resources live inside the PDF. Copy them for your own events.
“This event exists so that [specific people] can [specific outcome].”
The first exercise helps you name your audience, the result you want to deliver, and your measure of success.
Break-even tickets = fixed costs ÷ (average ticket price minus per-person cost).
Pressure-test your plan, then explore VIP tickets, workshops, recordings, and partners to expand revenue.
Use guided introductions, table topics, small-group huddles, and hosted introductions to help attendees meet beyond their existing circle.
“Profit is designed, not hoped for.”
Build your budget before you book anything, and you will know exactly how many tickets you need to sell to break even and to hit your goal.
FROM CHAPTER 3 · THE PROFIT MODELStart with a clear audience, a realistic budget, and an experience worth showing up for. This playbook helps you work through the decisions that make a small event possible.
Purchase and download through Gumroad.
Yes. It starts with your audience and format, then covers validation, budgeting, promotion, operations, and follow-up. A meetup or half-day summit is a manageable first step.
A PDF ebook with 14 chapters and five bonus planning resources. The templates are inside the PDF, rather than separate editable spreadsheet files.
You can adapt the prompts to your preferred AI assistant. Software subscriptions and event services are separate from the ebook purchase.
No. Results depend on your audience, market, costs, and execution. The guide helps you evaluate those decisions. Sample budgets are illustrations.
Buyers may copy the templates for their own events. The ebook may not be reproduced or distributed without the author's written permission.