Companies Don't Make Decisions

I feel kinda stupid for even saying this, but it’s probably worth saying anyway: companies are not people. Companies don’t make decisions. Companies don’t decide who they want to donate money to. Companies don’t feel shame. Companies don’t learn from their mistakes. Companies don’t have political orientation. Because companies are legal entities, they're a bunch of papers, letters and numbers. That’s what companies are.

When you’re mad at a company, figure out who is actually responsible for the things you’re mad about, and be mad at them. Because people can be held accountable. There’s a reason why, in 1789, it was people’s heads that were rolling on the ground.

September's Thoughts

Companies don’t make decisions

17th

Sometimes it's better not to say anything

9th

Mount Plauris

6th

2026 August

Mounts Krn and Batognica

29th

Tiny Awards, 2026 Edition

28th

On values, morals, and doing business

21st

28 down, 16 more to go

19th

27 down, 17 more to go

17th

On content, writing, and art

11th

Raising the bar

10th

Fitness Challenge: Update Two

4th

A moment with a very warm summer

1st

July

On “Missives From”

29th

Thoughts on Snow Country by Yasunari Kawabata

25th

One newsletter to rule them all

23rd

Thoughts on “To Have or to Be” by Erich Fromm

20th

On ethics and usefulness

17th

On planting seeds

14th

Downsizing

10th

Zachary Kai

10th

A moment with blue and orange

9th

Andy Baio

3rd

The AI Compass

1st

June

Books: January to June, 2026

29th

On ends

28th

Anne Lee Steele

26th

IndieWeb Book Club: July 2026

23rd

Passing of the torch

19th

Edoardo Baldi

19th

Decoupling from the web

18th

Fitness Challenge: Update One

17th

21 down, 23 more to go

13th

Carl Barenbrug

12th

Fitness challenge underway

8th

Barry Hess

5th

A moment with chemicals

4th

May

17 down, 27 more to go

31st

AI blog question challenge

30th

fLaMEd 🔥

29th

Enhanced games

28th

14 down, 30 more to go

26th

Piri

22nd

I feel your pain Sara

21st

On people writing about their use of AI

20th

A phone battery experiment

18th

RMF

15th

Accepting tradeoffs

14th

Nicola Losito

8th

A moment with a silly creature

2nd

Hyde Stevenson

1st

April

11 down, 33 more to go. Plus a cave.

30th

Nicolas Solerieu

24th

Spending hard caps

23rd

5 down, 39 more to go

22nd

JTR

17th

Nuances

16th

Vertical Tabs

14th

Frank Meeuwsen

10th

Anthony Nelzin-Santos

3rd

Slash AI

1st

March

Nikhil Anand

27th

Successful products

26th

My 2-step process for AI-free blogging

21st

Melanie Richards

20th

Social media reimagined

19th

Exploiting brain flaws

18th

Patrick Rhone

13th

Just admit you’re playing the game

12th

Step aside, phone: closing thoughts

9th

Eric Schwarz

6th

Step aside, phone: week 3

1st

February

Dominik Schwind

27th

Interviews, interviews, interviews

23rd

Step aside, phone: week 2

22nd

Updated thoughts on People and Blogs

21st

Stefano Verna

20th

An incomplete list of things I don’t have

19th

Step aside, phone: week 1

15th

David Cain

13th

A random list of silly things I hate

11th

Step aside, phone

7th

Frances

6th

Adblocking ≠ Piracy

5th

Ad Blockers didn’t help kill the open web

4th

A moment with a message from the past

3rd

January

Nikita Prokopov

30th

Digital resistance

28th

Sharing is caring

27th

A follow-up on a follow-up

25th

Ryan

23rd

I’m bad at coming up with examples

22nd

Moral false dichotomies

21st

Thoughts On People and Blogs

18th

Web, Social Networks, Social Web

18th

Yancey Strickler

16th

How You Read My Content

13th

A moment with tea

12th

Bix Frankonis

9th

How Do You Read My Content

6th

Yearly reminder to use RSS

5th

V.H. Belvadi

2nd

Year 10

1st

2025 December

What did I read this year

29th

A moment with a sunset

28th

Lars-Christian Simonsen

26th

On simple solutions

21st

Thoughts on MCP

20th

Kathleen Fisher

19th

Age-gating the web

16th

IndieWeb Carnival: where do I wish to see the IndieWeb in 2030

14th

Nick Heer

12th

On open protocols

6th

Come on John

5th

Stephanie Stimac

5th

November

Double opt-in PSA

30th

On eating shit

28th

Karen

28th

Dealgorithmed

27th

A moment in yet another memorial

24th

Alexandra Wolfe

21st

Y’all are great

16th

Nic Chan

14th

Following up on input diet

14th

Input diet

12th

Robb Knight

7th

A moment with a decidedly less gloomy church

4th

46.1007188 — 13.5545292

2nd

October

Frank Chimero

31st

46.1186821 — 13.5953544

28th

IndieWeb Carnival: On Ego

26th

Romina Malta

24th

Look, another AI browser

22nd

10 pointless facts about me

21st

A newsletter-related PSA

20th

Five least favourite tech topics

18th

Alice

17th

From the Summit 2.0

17th

On concrete examples

16th

Linda Ma

10th

My issue with the two sides

10th

Safari and iOS 26: PSA and a rant

8th

On public online behaviour

5th

Blake Watson

3rd

Making things obvious

1st

September

New site, kinda

30th

Scoring books

27th

Kris Howard

26th

Digital fatigue

25th

Robert Birming

19th

RIP my minimal phone setup

16th

Two quick news items

12th

Jack Baty

12th

On em dashes

10th

Blogs don’t need to be so lonely

6th

I guess they did not, in fact, make it

5th

Louie Mantia

5th

On my August challenge

2nd

August

Courtney

29th

You will not believe what I just wrote

25th

Tom Critchlow

22nd

AI this, AI that

17th

Loren Stephens

15th

First update on the August challenge

10th

Alexandra

8th

Sticking with it

7th

Emma Goto

1st

July

August Challenge

30th

The July experiment: week four

28th

On books and assumptions

26th

Marisabel Munoz

25th

Why this matters

25th

The July experiment: week three

21st

Alex Sirac

18th

On using Apple products

17th

RSS feeds

16th

The July experiment: week two

14th

BSAG

11th

The July experiment: week one

7th

A gift to myself

6th

Rewiring the brain

5th

Nick Simson

4th

Random mid-year update

2nd

June

IndieWeb Carnival: Take Two

30th

Experimental June: week four

29th

On complaining

28th

David Wertheimer

27th

Minimal New Page

25th

Experimental June: week three

23rd

Dave Rupert

20th

Digital chains

19th

On corpses, selfishness, and ownership

16th

Experimental June: week two

15th

James A. Reeves

13th

A moment on the fields

8th

Experimental June: week one

8th

Non-negotiables

7th

Benji

6th

A moment with climbers

6th

May

Sebastián Monía

30th

On Browsers, AI, and the web

29th

Experimental June

27th

The web != the web

24th

Seth Werkheiser

23rd

A moment with a pizza

19th

Celebrating kindness

17th

Watts Martin

16th

Web Accessibility. A follow-up.

15th

Your license is a scam

14th

Web Accessibility. Help needed.

13th

Sharing, helping, connecting

11th

Anh

9th

A moment with waves

6th

Labeling the mind

5th

A moment with concrete

4th

A thought on AI and creativity

3rd

Alexandra Deschamps-Sonsino

2nd

Tomorrow

1st

April

IndieWeb Carnival: Renewal

30th

Frills

25th

Fixing the mind

25th

Jeremy Keith

18th

When a side project finds you

12th

Jedda

11th

A moment with long shadows

6th

Matt Webb

4th

Online counterculture

3rd

March

Maya

28th

Ko-Fi Wishlist

27th

The cost of getting too big

26th

Ben Borgers

21st

A moment with snow and trees

15th

Keenan

14th

How personal should a personal site be?

7th

James

7th

A moment with someone flying to the moon

5th

February

Marco Giancotti

28th

Audience of one

28th

The cost of doing the right thing

27th

Ben Werdmuller

21st

Ephemeral content

20th

Confidently incorrect

18th

Max Kapur

14th

Context

8th

Lou Plummer

7th

Identity

6th

January

Donny Truong

31st

A moment after the rain

28th

Sharing “Unplatform”

27th

A better list of blog platforms

26th

Tiny corners

25th

Ava

24th

Modern discourse

23rd

Awful people are everywhere

22nd

Ugh, I’ll have to make myself a portfolio again

22nd

Photography

20th

Shenanigans

19th

Short Long Form

18th

Annie Mueller

17th

The internet is now five websites

16th

On Meta’s moderation changes

15th

IndieWeb Carnival: On the importance of friction

14th

Bloggers at the right time

13th

Toscana

12th

A moment of relaxation

11th

Steven Garrity

10th

A moment amongst the trees

10th

A moment in a back alley

9th

A moment with the two towers

8th

A moment with some leftover Christmas spirit

7th

Blogging: you’re doing it right

6th

Blog Questions Challenge

5th

On Spotify

4th

Pauline P. Narvas

3rd

Just because you can doesn’t mean you should

2nd

Twenty Twenty-Five, codename “Output”

1st

2024 December

Was 2024 a good year?

31st

A solved Bluesky conundrum

31st

The Bluesky conundrum

30th

Kindness in a transactional world

29th

Jatan Mehta

27th

A moment on my favorite bench

27th

On featured images in blog posts

26th

Meta blog post

24th

Zinzy

20th

On asking

16th

Moonlight

15th

Sunday update

15th

Chris DeLuca

13th

Digital responsibilities

12th

Topic blockers

9th

Erica Fustero

6th

Life on pause

6th

The correct amount of ads is zero

5th

On blogging, substacking (?), and owning digital real estate

4th

Personal philosophy

1st

November

Lucy Bellwood

29th

On Bluesky

22nd

Media diet

21st

An appreciation of the “mark all as read” button

16th

Small scale is the best scale

15th

Sara Jakša

15th

Housekeeping

14th

A moment of natural therapy

11th

Dalton Mabery

8th

Regaining focus

7th

An afternoon of early November

6th

Westley Winks

1st

October

A moment in yet another Airbnb

31st

Denny Henke

25th

Constraints in video games

18th

Steyn Viljoen

18th

Creation and Curation

14th

Chris O'Donnell

11th

A Ko-Fi PSA

5th

Xanthe Tynehorne

4th

A moment with morning light in the kitchen

3rd

IndieWeb Carnival: multilingualism in a global Web

2nd

On personal websites and social web

1st

September

Justin Duke

27th

Internet commentary

26th

It should be easy to say “My bad, I was wrong”

24th

Giles Turnbull

20th

Thoughts on the new iOS control centre

19th

Discovering new blogs is stupid hard

16th

Naz Hamid

13th

The EU vs US iPhone debate

9th

Steve Ledlow

6th

IndieWeb Carnival: Power Underneath Despair

5th

On People and Blogs and courtesy

5th

The internet used to be great

3rd

The social web

1st

August

Marty Day

30th

On email addresses (again)

29th

My software stack is old

28th

Yelling at the web clouds

27th

Thoughts on symbols

24th

Robert Kingett

24th

On the value of context

20th

On hobbies, side projects, and money

17th

Ploum

16th

IndieWeb Carnival: Rituals

13th

Fifty shades of people and their blogs

11th

Georgie Cooke

9th

Digital nudges

7th

The “blowing smoke up your ass” theory of AI

3rd

Anne Sturdivant

2nd

July

Thoughts on politics and communities

29th

A moment among the trees

26th

Daniel Miller

26th

On goals, online projects, and the usefulness of money

24th

Mismatch

22nd

Thoughts on digital communities

21st

Luke Harris

19th

Should you give up social media?

18th

One hundred

14th

Andrew Stephens

12th

A moment walking towards the sunset

9th

Some more thoughts on TBC

9th

A moment with my 35th bday

6th

Anton Podviaznikov

5th

A moment of morning light

5th

Shared reality

2nd

On being humble and accepting success

1st

June

The Mimo Diaries: Feedback and Directory

30th

Everything is freeware

29th

Alison Wilder

28th

Ads hypocrisy

27th

Fighting bots

23rd

A moment of blissful relaxation

22nd

Jennifer Devastatia del Gato

21st

On “What Money Can’t Buy”

19th

Blocking bots

16th

Jessica Nickelsen

14th

Celebrating failure

12th

The money conundrum

11th

JF Martin

7th

How to converse online

6th

They might not make it

3rd

Slashes

1st

May

Matthew Graybosch

31st

AI and the English language

30th

Bearblog is fun

29th

Consumption-to-creation ratio

28th

Rebecca Toh

24th

A moment with a birthday good boy

23rd

My blogging workflow

21st

A moment of daily practice

20th

A moment with a choice

19th

A moment from a misty morning

18th

Om Malik

17th

Curation, search, and the future of the web

15th

It’s fun to do silly things

14th

A comment on the Apple iPad ad controversy

12th

Sharing too much about too little

11th

Riccardo Mori

10th

The webs

9th

On guestbooks

8th

The kitchen s(l)ink post

5th

Cory Dransfeldt

3rd

IndieWeb Carnival: Natural creativity

2nd

April

The web is not dying

27th

Veronique

26th

Too little, and too much, self-promotion

25th

Re: Growth is a mind cancer

24th

Simone Silvestroni

19th

A comment on comments

16th

Tracy Durnell

12th

On video podcasts

10th

Matt Stein

5th

IndieWeb Carnival: Good enough and the search for perfection

2nd

Pay per scroll

1st

March

Why I write

31st

Adrianna Tan

29th

Writing about writing

25th

Growth is a mind cancer

23rd

Taylor Troesh

22nd

Why I don’t write dev posts

21st

A moment with a bunch of fun sheep

20th

From ink to pixel to ink

19th

Sara Joy

15th

A moment with a sunset

14th

Housekeeping

12th

Digital walled gardens

9th

Brad Barrish

8th

Guestbooks are cool

7th

It’s Time to Give Up on Everything but Email

5th

IndieWeb Carnival: Accessibility in the Small Web

4th

IndieWeb Carnival: Roundup

3rd

Cassidy Williams

1st

February

Chris Coyier smells like donkeys

29th

On POSSE

27th

IndieWeb Carnival: February is almost at the end

26th

I have a new* website

25th

Society and technology

24th

Herman Martinus

23rd

On dreams and goals

18th

Peter Rukavina

16th

Ai and Robots

14th

On climbing and design

13th

Housekeeping

12th

Phil Gyford

9th

The great list of all the blog platforms

8th

A rant on ARC Search

7th

Routines

5th

The Mimo Diaries: Streams and Menus

3rd

Winnie Lim

2nd

On digital relationships

1st

January

IndieWeb Carnival: Digital Relationships

31st

Best laptop of 2024

30th

A People and Blogs PSA

27th

Ran Prieur

26th

Positive Internalization

25th

Private conversations in public

22nd

Tom MacWright

19th

Indieweb Carnival

18th

If a human does it

16th

On enjoying the process

14th

Rachel Smith

12th

The Mimo Diaries

10th

A moment with a great book

6th

Arun Venkatesan

5th

Answers to my analytics inquiry

3rd

Create more. Consume less.

2nd

Yet another year of living without

1st

2023 December

Analytics inquiry

30th

Derek Sivers

29th

Reflecting on learned things

27th

A moment up high on a lake

26th

Chris Butler

22nd

Pirating social media

16th

Jamie Thingelstad

15th

I’m taking over Minimalissimo…for real this time

14th

Eli Mellen

8th

The personality of a personal website

7th

One a Month

6th

More new mindsets, fewer new technologies

2nd

Nicolas Magand

1st

November

Housekeeping

28th

Human connection

27th

Robin Rendle

24th

On creating beautiful things

22nd

On Ad Blockers

20th

Chris Coyier

17th

Conversation enders

15th

App Defaults

11th

Piper Haywood

10th

The beauty of broken things

5th

Jamie Crisman

3rd

On subscriptions

1st

October

Why I'll never do podcasts

28th

Ray Thomas

27th

A moment with a hardware bug

25th

Jim Nielsen

20th

Shoes dilemma

15th

Ana Rodrigues

13th

How to make a blog

12th

Internet culture outsider

7th

Andrea Contino

6th

My issue with the modern NBA

4th

September

Toby Shorin

29th

Bots, Spiders, and Crawlers: The Results

27th

Brian Koberlein

22nd

Bots, Spiders, and Crawlers

20th

Housekeeping

19th

I don't want your data

18th

Kev Quirk

15th

A moment up on the mountains

11th

Rachel J. Kwon

8th

Use a custom domain name

7th

Website flexibility

6th

Places on the web

2nd

Manton Reece

1st

August

Housekeeping

25th

People and Blogs

17th

A moment on the 2nd biggest lake

15th

Self-promotion

5th

Who is to blame?

2nd

Unscalable businesses

1st

July

My three rules for online interactions

31st

The web I want

25th

Carl has a new blog

23rd

Who are you writing for?

19th

Links

14th

I am not a writer

9th

A moment with some proper mountains

8th

On the state of the web

2nd

June

A moment with things not going as planned

30th

Clients and budgets

28th

AI will not replace you

16th

A moment with a cloudy sky

13th

Small communities are the best communities

1st

May

A moment thinking about decisions

28th

Answering machines

26th

I'm taking over Minimalissimo…

22nd

Spotify and the bullshit podcast ads situation

18th

Focus

14th

Poking around my server logs

10th

Financial transparency

9th

Digital simplicity

6th

My verified online presence

5th

April

A moment with my crazy dog

28th

Usernames roulette

26th

Criticising is the easy part

21st

I hate internal linking

19th

Incentives and motivations

13th

A note on Substack

12th

Writing about writing

10th

10000 URLs

9th

Let people contact you

6th

RSS excerpts

5th

March

Sysadmin

28th

Verified human

24th

Writing voice and beginner’s mind

22nd

Bandwidth consumption

20th

Thoughts on an unpolished note

18th

A personal blog doesn't need a homepage

17th

A rant on web font licenses

10th

Minimum viable blog

9th

Monetising online content

7th

I'll read it

4th

Website complexities

2nd

A moment on yet another lake

1st

February

Human curation

16th

How much is a friendship worth?

14th

A moment with a not-so-distant past

13th

Good enough

9th

Consumismo ed integrità morale

8th

Great software is timeless

5th

January

A moment with sand and waves

30th

A less artificial future

27th

Shared understanding

23rd

Unsolicited blogging advice

17th

A moment in Italy's green heart

14th

Quitting

7th

RSS feeds for everyone

6th

Money is one of the reasons why today's internet fucking sucks

5th

A moment of sleepiness

2nd

2022 December

How to start a successful blog in 2023

26th

End of year book review

21st

Free speech absolutism vs the real world

19th

Quirky search engine

18th

On the current decentralisation movement

16th

To the moon

13th

Another year of living without

11th

On public email addresses

7th

How to consume the news

4th

A quick word on scrolljacking and new tab fuckery

1st

November

A moment with real and fake birds

21st

On internet silos

8th

A moment of clouds and light

4th

Letting go

1st

October

On the struggles of the mind

30th

My attempt to answer the question "What is too minimal?"

21st

A moment of sunlight after the rain

3rd

September

Who owns a conversation?

30th

Selfishness

14th

The web is failing us

12th

A moment of urban patience

11th

#Shorts

9th

UHX

8th

August

Passionless Web

16th

A moment contemplating the mountains

13th

Selflessness

9th

On becoming a better designer

8th

Loneliness

7th

July

A few thoughts on RSS

28th

A moment of glowing light

27th

Algorithmic nonsense

26th

Production Values

24th

June

What is worth filling your mind with?

29th

May

Portfolio, Projects and Posts

11th

Links and webrings

5th

A moment reflecting on the past

2nd

April

Communities and free speech

27th

On Web 3.0, capitalism and money

11th

Honest Design

6th

February

Spectrums

18th

On owning your content, complexity, platforms, elitism and a bunch of other related topics

16th

Endless everything

6th

January

A moment on the lake

10th

The new year’s post

1st

2021 November

On finding reasons

22nd

On life

4th

October

Humans and tech companies

25th

A somewhat depressing realisation

20th

The creativity ark

17th

Phones and Social Media

10th

Thoughts on social media

6th

September

On Words and Definitions

29th

Six Seven Eight

27th

Crunching some numbers

25th

Can I ask you a favour?

20th

On September the 19th

19th

Social media and social groups

17th

Social platforms

11th

On the indie web... again

6th

Thoughts on UX

4th

August

On the indie web

30th

Thoughts on communities

25th

Sharing rules

21st

Mistakes and doubts

20th

On audience capture and fast food content

10th

10 years

5th

An update on side projects

4th

July

A moment with old and new

19th

On photographs

14th

Adoption Sponsorships

5th

On discovery and consumption

2nd

June

The internet is not broken. People are.

30th

Sharing is caring

28th

On reading books

26th

Motivations

20th

Online Conversations

8th

Asynchronous conversations

6th

May

What even is a website anyway?

27th

Scaling Up Kindness

21st

What I learned by being #1 on PH and reaching HN front page

20th

The shape of digital interactions

17th

A moment of solitude on the mountains

12th

Should I care about this?

4th

April

Something about the evolution of the web

21st

March

Inspiration overload

23rd

Greed is ruining the web

21st

My love/hate relationship with the web

19th

February

A moment with sun and hot tea

19th

Responsibilities

2nd

January

The curse of the perfect tool

22nd

Thoughts on newsletters

20th

2020 December

We wrote a little something

24th

November

On November the 18th

18th

Since Google asked...

17th

Containers

15th

On monetary support

4th

A moment with mountains and clouds

1st

October

A moment on the trenches

31st

Let's play the internet game

31st

Not a success story

30th

A moment with my brother

29th

A moment on the border

25th

September

Words

15th

A moment on the mountains

13th

A moment with myself up on the mountains

13th