On October 9, reports indicated that the significant increase in storage chip costs has forced Apple to raise prices and suppress demand. Apple has requested some suppliers to reduce the production of recently released iPhone 18 Pro and iPhone 18 Pro Max components. A journalist verified with an Apple supply chain company, where a representative stated that after Apple provided new shipping guidance, orders for the iPhone 18 Pro decreased, while orders for the iPhone 18 Pro Max increased, resulting in little overall change in order volume.Another supply chain representative mentioned that the rumors are clearly one-sided. Due to strong demand for the iPhone 18 Pro Max, Apple adjusted some iPhone 18 Pro orders to the iPhone 18 Pro Max, with the total not decreasing, which benefits the high-end supply chain for the Pro Max. In September, Apple released the iPhone 18 Pro series, and due to product planning adjustments, the basic model of the iPhone 18 has not yet been launched. The starting prices for the two models released this time are 9,999 yuan and 10,999 yuan, which is an increase compared to the iPhone 17 Pro series.During the initial sales in mid-September, a journalist observed outside the official Apple retail store in Shenzhen that the buyback market for the iPhone 18 Pro was relatively weak, with some scalpers not purchasing, and even the buyback price was lower than the official starting price. Currently, the supply of the iPhone 18 Pro is relatively sufficient, with staff indicating that only the black version of the 512GB model is in stock, while other memory versions have ample supply. The iPhone 18 Pro Max has not yet been made available for purchase offline.